Bridge-Maker Academy · 2027 intake · Kuala Lumpur
Bridge-Maker Academy is a 12-month Incubator for HRD Corp Train-the-Trainer (TTT) certified trainers moving from qualification into credible, client-ready practice.
Apply for interview.See what to send and how the interview process works below.
Develop your delivery style, clarify who you serve, shape your training offers, and practise client conversations. Work on workshop designs and proposals with feedback from senior trainers and peers, building your professional judgement, evidence, and relationships inside a working kampung.
Learn. Practise. Prove. Multiply.
Who it’s for
You hold HRD Corp TTT certification and are building your own training framework and professional practice. You may already have delivery experience; the Academy develops the skills, judgement and work you have yet to establish.
Working in L&D or training inside an organisation? Explore leadership programmes, internal trainer development and personal learning options. These organisational routes do not require Academy admission or team membership.
Bring your TTT qualification, subject expertise, and any workshop ideas or delivery experience you have. An established client list is not an entry requirement. Without TTT certification, you can explore the standalone MWS programme and its entry requirements; Academy admission is separate.
Take part in the in-person learning, complete work between blocks, and use feedback to improve your designs, delivery, and judgement.
We discuss your readiness and the work you want to develop. Participation does not promise clients, assignments, roster placement, income, or professional status.
Time commitment
Across 12 months: 15 core in-person days in Kuala Lumpur, one two-hour Ask Me Anything (AMA) session and one Carry Bag session each month, plus online coaching and mentoring.
Current members’ working practice: Soo Hoo reports that most current Academy members deliver around 8–12 training days a month, at RM2,000–RM2,500 a day. They also spend time learning, designing and marketing.
This is Soo Hoo’s observation of current members, not a measured cohort average or a forecast for a new trainer. Delivery fees are not take-home income. These are members’ own working days, not Academy attendance requirements or assignments supplied by the Academy.
This suggested planning example shows how practice can fit around your work. It is not a fixed timetable; a month containing a core programme also needs its in-person days.
Alongside this cycle, allow time for your own delivery, design and marketing. A beginner without booked work can use that time for rehearsal, developing an offer and approaching potential buyers.
Before committing: confirm the Carry Bag classroom duration, preparation expected for your starting point, and how and when your mentor will review work. The monthly AMA is two hours; preparation hours and a feedback turnaround are not specified here.
How you’ll practise
Use each learning block to develop work you can discuss, test, and improve with senior trainers and peers.
Develop learning design, facilitation, and delivery skills through the five core programmes.
Work on outlines, activities, proposals, and delivery. Bring questions and difficulties into mentoring and the monthly Ask Me Anything sessions.
Keep versions of your designs, feedback, and revisions so you can explain the choices behind your practice.
Exchange feedback with peers. In monthly Carry Bag sessions, junior trainers shadow and crew in a senior trainer’s classroom to learn how to run classes better.
Carry Bag is part of the Academy pathway for trainers developing their own framework and practice. It is not included in Authority.
The 12 months include 15 core in-person days, monthly Ask Me Anything and Carry Bag sessions, and ongoing online coaching and mentoring.
2027 calendar
All in-person delivery is in Kuala Lumpur. Exact venues are confirmed at least 30 days before each block. View investment and payment details.
This calendar shows delivery months, not exact session dates. Ask the team for session dates and the expected time between blocks before arranging leave or travel. Each month is an available delivery window. Complete each of the five core programmes once for 15 in-person days, choosing the session that suits you. After completing a core programme once, attend any later 2027 delivery of that programme as a free refresher. Between blocks: one two-hour Ask Me Anything session each month, one Carry Bag session each month to shadow and crew in a senior trainer’s classroom, and continuous online coaching and mentoring throughout the year.
Investment
Your place includes 15 core in-person days, 12 months of mentoring, one monthly two-hour Ask Me Anything, one monthly Carry Bag session with a senior trainer, continuous online coaching and mentoring, facilitation feedback, admin and back-end support, learning materials, and free refresher attendance after your first completion.
The MWS trainer licence is included in your Academy fee.
Learning resources include simulations such as TheVoyage and TheCORE, and profiling tools such as DISC and TalentCompass, selected to support the work you are doing.
Payment: full payment or instalments of up to 36 months are available.
Cancellation: fees are calculated pro rata based on the core programmes completed when you cancel.
Practice and participant reflections
The teaching example below makes the review process visible without using confidential client work. The participant reflections describe their own experiences.
Fictional teaching example. Created to explain practice and revision. This is not a member’s work, an actual mentor review, or evidence of a client or business result.
Scenario: a 60-minute handover workshop for new team leaders. The learner should leave able to write a handover with a named owner, deadline and confirmation step.
Gap: participants can discuss handovers without ever practising one.
What changed: the outline now creates an observable practice task and a way to compare versions. It does not establish that workplace behaviour or business results improved.
Reflections from earlier mentoring groups
Earlier participants describe developing their delivery style, positioning, professional relationships, and business as trainers. Their accounts include increased training activity as well as changes in how they work.
“Cohort” numbers in these reflections refer to Soo Hoo’s earlier mentoring groups. They identify the group each reflection comes from; they do not indicate ELITE status.
Participant reflection · Cohort 5
“At 27, my first few 5-figure months came out of this cohort, but the bigger shift was internal. Soo Hoo gave me the structure to start, and the belief that every trainer is accountable and unique gave me permission to build my own signature instead of copying his. Being around people who take that vision seriously, reaching 100 million lives through training, coaching, and education has pushed me to take my own work seriously too. I'm still early in this, but the direction feels right.”
Ean Tan · Cohort 5
Ean’s personal account, not a typical or guaranteed result. His reference to “5-figure months” does not specify the currency, whether it means revenue or personal income, or the source of those earnings.
Farah Noordin describes learning to develop course outlines, build relationships with training providers, and differentiate herself through classes and mentorship.
Watch Farah’s reflection →“Through the sharing sessions, feedback, and conversations with fellow facilitators, I gradually developed more confidence, broadened my perspective, and continued refining my facilitation skills.”Jason Wong · Cohort 3
“Knowing my subject matter was one thing, but navigating the training industry felt overwhelming and isolating. The mentorship and guidance from senior trainers helped me build a solid foundation and significantly accelerated my professional growth.”Michael Cheong · Cohort 3
“From preparing the trainer profile, developing outlines, stage mastery, personal development and so much more, it has been a wonderful journey being part of the cohort.”Kelvin Cheng · Cohort 3
“His guidance pushed me to think sharper, act with more confidence, and take ownership of decisions I would once have hesitated over. The cohort experience reshaped how I lead, how I communicate, and how I carry myself professionally.”Dr Dayana · Cohort 2
“Soo Hoo brought the best out of me. Under his mentorship, I bagged the HRDC Trainer Award and enhanced my training versatility.”Grace Boey
“I've learned how to become a more effective team builder. The feedback from training providers and their clients has been fantastic.”Zahir Danial
Patrick Ooi shares a spoken reflection on his Bridge-Maker Academy cohort experience.
Farah Noordin shares a spoken reflection on her Bridge-Maker Academy cohort experience.
Khairul Mazlan shares a spoken reflection on his Bridge-Maker Academy cohort experience.
Faculty and mentoring
Soo Hoo Yoon Hunn leads the Academy’s core learning and 12-month mentorship. ELITE team members, who have demonstrated the quality of their training and delivery, support Academy members as mentors and co-trainers in their areas of practice.
Lead trainer for Academy practice, judgement, and organisational alignment.
Visit Soo Hoo’s websiteMentor and co-trainer in people management, performance coaching, and leadership development.
Visit Khairul’s websiteMentor and co-trainer in sales performance, persuasive communication, and negotiation.
Visit Patrick’s websiteMentor and co-trainer in human development, leadership, and professional practice.
Visit Dr. Dhena’s websiteMentor and co-trainer in ESG, sustainability, change management, and behavioural intelligence.
View Dr. Dayana’s ELITE profileMentor and co-trainer in finance, accounting, and SME financial literacy.
View Zaiyani’s ELITE profile15 in-person days
01 · 5 days
Use rapport, questions, reframing, and conflict exploration to help people think more clearly and move forward.
Explore NLP Practitioner02 · 3 days
Use our modular, competency-based methodology to turn real needs into workshops with clear outcomes and meaningful evaluation.
Explore MWS Licensed Trainer03 · 3 days
Design learning games that turn participation into insight, practice, and usable learning.
Explore Experiential Learning Designer04 · 2 days
Build trainer-ready outlines, activities, and learning assets with AI—without losing your judgement or voice.
Explore TrainerX05 · 2 days
Shape and deliver presentations people can follow, remember, and act on.
Explore StagecraftIndependent routes
TTT-certified and still building your own framework and practice? Academy offers development and mentoring with potential entry into the Abundant Impact team.
Review Academy fit →Already have your own framework, brand, clients and training-provider relationships? Authority develops your existing practice through a service, without team entry.
Compare Authority Build and Lab →Looking for help with a team or organisational issue? Visit Soo Hoo’s organisational-alignment practice.
Explore Soo Hoo’s organisational work →Academy participation is not required to enter Authority. Organisational buyers can work directly with Soo Hoo without joining either trainer route.
This interview considers your fit for the 12-month Academy development pathway. There is no commitment from an enquiry. An Academy place does not automatically admit you to the Abundant Impact team or confer ELITE status.
There is no commitment from an enquiry. An interview is how both sides decide whether the route is a fit.
1. Introduce yourself: share your name, TTT certification, subject area, and the practice you want to develop. Include delivery experience if you have it.
2. Hear back: the team will review your enquiry and reply on WhatsApp within two business days.
3. Decide: suitable applicants are invited to interview. An interview is not an offer of a place.
If this is not your route yet: we will refer you to a more suitable pathway, an individual programme, or the free community.
Apply for interview.Opens a WhatsApp draft for you to complete and send. Prefer email? Email your interview application.